Ylva French

French started her career in tourism as public relations officer for the hong Kong Tourist Association; she returned to the UK to work as press officer for British Caledonian Airways before becoming head of public relations at the London Tourist Board for ten years. She started her own communications agency, Ylva French Communications (YFC), in London in 1988, clients include major heritage and tourism organisations such as the Heritage Lottery Fund and British Tourist Authority, tourist...See more

French started her career in tourism as public relations officer for the hong Kong Tourist Association; she returned to the UK to work as press officer for British Caledonian Airways before becoming head of public relations at the London Tourist Board for ten years. She started her own communications agency, Ylva French Communications (YFC), in London in 1988, clients include major heritage and tourism organisations such as the Heritage Lottery Fund and British Tourist Authority, tourist destinations, trade exhibitions and hotel groups as well as museums. YFC administers The Campaign for Museums and organises Museums Week; she also led the project team which launched the 24 Hour Museum. See less