The following is a personality profile of William Morris based on his work.
William Morris is boisterous, unconventional and genial.
He is empathetic, he feels what others feel and is compassionate towards them. He is laid-back as well: he appreciates a relaxed pace in life. But, William Morris is also content: he is content with his level of accomplishment and does not feel the need to set ambitious goals.
More than most people, his choices are driven by a desire for discovery.
Considers helping others to guide a large part of what he does: he thinks it is important to take care of the people around him. He is also relatively unconcerned with tradition: he cares more about making his own path than following what others have done.
Writing style analyzed by IBM Watson