William G Nickels
Bill Nickels is emeritus professor of business at the University of Maryland, College Park. He has over 30 years' experience teaching graduate and undergraduate business courses, including introduction to business, marketing, and promotion. He has won the Outstanding Teacher on Campus Award four times and was nominated for the award many other times. He received his MBA degree from Case Western Reserve University and his PhD from The Ohio State University. Bill has written a marketing...See more
Bill Nickels is emeritus professor of business at the University of Maryland, College Park. He has over 30 years' experience teaching graduate and undergraduate business courses, including introduction to business, marketing, and promotion. He has won the Outstanding Teacher on Campus Award four times and was nominated for the award many other times. He received his MBA degree from Case Western Reserve University and his PhD from The Ohio State University. Bill has written a marketing communications text and two marketing principles texts in addition to many articles in business publications. He has taught many seminars to businesspeople on subjects such as power communications, marketing, nonbusiness marketing, and stress and life management. His son, Joel, is a professor of English at the University of Miami (Florida). See less
William G Nickels's Featured Books
William G Nickels book reviews
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Understanding Business
Understanding Business 9th ed.
by Lora, Feb 28, 2013
Easy to read and understand. I am not a business major so I was happy this textbook was easily read. Read More
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Business: Connecting Principles to Practice
Great quality at a great price
by Ben B, Oct 6, 2011
Bought this text for my course and it arrived on time, and in great condition. A much better price than any other site, especially the school bookstore. Read More
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Understanding Business
Good business class text
Great book and I had a great experience with my seller to. Thanks Alibiris! Read More