Varun Sharma

The author, Varun Sharma has done his MBA with Marketing major from SDA Bocconi, Italy. He is currently pursuing his PhD in Business Administration and Management from Bocconi University with specialization in Consumer Behavior (Marketing). Earlier he has worked in the areas of B2B sales and Marketing of retail products. The perspectives that he has developed during his interactions with various people working in various levels of management and sales led him to realize the gap between the...See more

The author, Varun Sharma has done his MBA with Marketing major from SDA Bocconi, Italy. He is currently pursuing his PhD in Business Administration and Management from Bocconi University with specialization in Consumer Behavior (Marketing). Earlier he has worked in the areas of B2B sales and Marketing of retail products. The perspectives that he has developed during his interactions with various people working in various levels of management and sales led him to realize the gap between the current developments in the area of marketing and the knowledge that has percolated in the industry. 'What is marketing' is written in order to abridge this gap. See less