Vanessa Patrick

Dr. Vanessa Patrick is a professor of marketing and the Associate Dean for Research at the Bauer College of Business at the University of Houston. She has a PhD in Business from the University of Southern California and an MBA in marketing and a BS degree in microbiology and biochemistry from Bombay University in India. Patrick has published dozens of research articles in top-tier academic journals in psychology, marketing, and management, and popular accounts of her work have appeared in the...See more

Dr. Vanessa Patrick is a professor of marketing and the Associate Dean for Research at the Bauer College of Business at the University of Houston. She has a PhD in Business from the University of Southern California and an MBA in marketing and a BS degree in microbiology and biochemistry from Bombay University in India. Patrick has published dozens of research articles in top-tier academic journals in psychology, marketing, and management, and popular accounts of her work have appeared in the New York Times , Wall Street Journal , NPR, Los Angeles Times , Business Week , Fast Company , Forbes , Huffington Post , and Washington Post . In her research, she investigates strategies to achieve personal mastery and inspire everyday excellence in oneself and others and is a pioneer in the study of everyday consumer aesthetics. Patrick lives with her family in Houston, Texas. See less