Vance Packard
Vance Packard (1914 1996) was an American journalist, social critic, and best-selling author. Among his books were the million-selling Hidden Persuaders, The Status Seekers, which described American social stratification and behavior, The Waste Makers, which criticizes planned obsolescence, and The Naked Society, about the threats to privacy posed by new technologies.
Vance Packard (1914 1996) was an American journalist, social critic, and best-selling author. Among his books were the million-selling Hidden Persuaders, The Status Seekers, which described American social stratification and behavior, The Waste Makers, which criticizes planned obsolescence, and The Naked Society, about the threats to privacy posed by new technologies. See less
Vance Packard's Featured Books
Vance Packard book reviews
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The hidden persuaders.
Marketing Knowledge: How To
by Nancy G, Sep 6, 2012
Understanding why someone buys from you makes marketing your products easier. Understanding how to format your offers and what triggers will get the desired response is every marketers dream outcome. ... Read More
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The hidden persuaders.
hidden persuaders
by 7831, Sep 13, 2007
This book is over 50 years old, however it mirrors what is happening in the modern world, to wit, populace obsession with gadgets, electronics, etc. Tells how advertising agencies trap the consumer ... Read More