Steven Grasse

Steven Grasse is the renaissance brand maker behind such spirits as Hendrick's Gin, Art in the Age, Narragansett Beer, Sailor Jerry Rum, and Tamworth Distillery. He started his own firm, Quaker City Mercantile, in 1988, and his work across a wide variety of brands (from MTV to Guinness) and media bears two signature traits: an antic sense of play matched with an equally deep devotion to history. Along the way, Grasse has applied his renegade spirit to the page; first in the surprise smash The...See more

Steven Grasse is the renaissance brand maker behind such spirits as Hendrick's Gin, Art in the Age, Narragansett Beer, Sailor Jerry Rum, and Tamworth Distillery. He started his own firm, Quaker City Mercantile, in 1988, and his work across a wide variety of brands (from MTV to Guinness) and media bears two signature traits: an antic sense of play matched with an equally deep devotion to history. Along the way, Grasse has applied his renegade spirit to the page; first in the surprise smash The Evil Empire: 101 Ways England Ruined the World, then critically acclaimed Colonial Spirits: A Toast To Our Drunken History in 2016. See less