Serena Mitnik-Miller

Serena Mitnik-Miller and Mason St. Peter founded General Store in 2009, since expanding to three locations in California. Their admirers include Dwell, Vogue, Monocle, Refinery 29, T Magazine, Paper, and Martha Stewart .

Serena Mitnik-Miller and Mason St. Peter founded General Store in 2009, since expanding to three locations in California. Their admirers include Dwell, Vogue, Monocle, Refinery 29, T Magazine, Paper, and Martha Stewart . See less