Scott Frush

Scott Paul Frush, CFA, CFP, MBA , is a leading authority on asset allocation policy and portfolio optimization using exchange-traded funds. He has helped individual, business, and institutional investors safeguard, grow, and insure their wealth for nearly two decades. Frush is an investment advisor with the Frush Financial Group of Lincoln Financial Advisors in Southfield, MI. Frush's professional hallmark is the engineering, construction, and management of highly diversified, low-expense, tax...See more

Scott Paul Frush, CFA, CFP, MBA , is a leading authority on asset allocation policy and portfolio optimization using exchange-traded funds. He has helped individual, business, and institutional investors safeguard, grow, and insure their wealth for nearly two decades. Frush is an investment advisor with the Frush Financial Group of Lincoln Financial Advisors in Southfield, MI. Frush's professional hallmark is the engineering, construction, and management of highly diversified, low-expense, tax-efficient ETF portfolios under an optimal asset allocation policy and a disciplined rebalancing strategy. Frush is the author of six investing books: All About Exchange-Traded Funds (McGraw-Hill, 2011), Commodities Demystified (McGraw-Hill, 2008), Hedge Funds Demystified (McGraw-Hill, 2007), Understanding Hedge Funds (McGraw-Hill, 2006), Understanding Asset Allocation (McGraw-Hill, 2006), and Optimal Investing (Marshall Rand Publishing, 2003). He is also the founder and publisher of the ETF Market Watch blog and monthly newsletter. See less