Sam Tatam

Sam Tatam is Global Head of Behavioural Science at Ogilvy. His passion is understanding human behaviour, and his experience comes from organisational/industrial psychology and advertising strategy. From New York to Nairobi, Sam has led behaviour change projects across virtually every category and continent. Today, he leads a global team of talented psychologists and behavioural economists to develop interventions and shape the communications of some of the world's most influential brands and...See more

Sam Tatam is Global Head of Behavioural Science at Ogilvy. His passion is understanding human behaviour, and his experience comes from organisational/industrial psychology and advertising strategy. From New York to Nairobi, Sam has led behaviour change projects across virtually every category and continent. Today, he leads a global team of talented psychologists and behavioural economists to develop interventions and shape the communications of some of the world's most influential brands and organisations. See less