Rebecca Robins

Rebecca Robins is a leading advisor, changemaker, and expert on brand leadership and intergenerational collaboration. She has over twenty years of experience across the world, with businesses such as Burberry, Hugo Boss, LEGO, and LVMH, and founders and family businesses. Five Generations at Work is her third book, including the bestselling Meta-luxury: Brands and the Culture of Excellence. Her transformative work on culture, change, and the five-generation workplace has led to her...See more

Rebecca Robins is a leading advisor, changemaker, and expert on brand leadership and intergenerational collaboration. She has over twenty years of experience across the world, with businesses such as Burberry, Hugo Boss, LEGO, and LVMH, and founders and family businesses. Five Generations at Work is her third book, including the bestselling Meta-luxury: Brands and the Culture of Excellence. Her transformative work on culture, change, and the five-generation workplace has led to her collaboration with programs at CISL, Oxford University, and The St Gallen Symposium. Education is at the heart of Rebecca's nonprofit and wider commitments, including on the advisories of The Chartered Management Institute, a leading AI for good company, and serving as board trustee of The EY Foundation. Rebecca holds two degrees from Cambridge University. See less