Raouf Ahmad Rather

Raouf Ahmad Rather is based at Interdisciplinary Research Center for Finance and Digital Economy (IRC-FDE), King Fahd University of Petroleum and Minerals, Dhahran, Saudi Arabia. He is listed on Standford's Top 2% of Scientists, and his research centers on consumer-brand relationships, consumer engagement, consumer experience, value co-creation, and digital technologies. He has published articles in top tier journals including the Journal of Travel Research , European Journal of Marketing,...See more

Raouf Ahmad Rather is based at Interdisciplinary Research Center for Finance and Digital Economy (IRC-FDE), King Fahd University of Petroleum and Minerals, Dhahran, Saudi Arabia. He is listed on Standford's Top 2% of Scientists, and his research centers on consumer-brand relationships, consumer engagement, consumer experience, value co-creation, and digital technologies. He has published articles in top tier journals including the Journal of Travel Research , European Journal of Marketing, Journal of Marketing Management , Technological Forecasting and Social Change, Journal of Retailing and Consumer Services , Current Issues in Tourism , among others. He is the Co-Editor of Books including " Handbook of Customer Engagement in Tourism Marketing", by Edward Elgar; and " Contemporary Approaches Studying Customer Experience in Tourism Research ", by Emerald. He presented his work at numerous international conferences, such as Academy of Marketing Science World Marketing Congress ( AMSWMC ), American Marketing Association ( AMA ), and Global Conference on Services and Retail Management ( GLOSERV ). He also serves as Editorial Board Member at Current Issues in Tourism , Journal of Hospitality Marketing & Management , The Service Industries Journal, among others. See less