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Blog

Rajeev Batra

RAJEEV BATRA is Associate Professor in the School of Business Administration at the University of Michigan.

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Rajeev Batra's Featured Books

The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands

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The Psychology of Design: Creating Consumer Appeal

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Advertising Management

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Persuasive Imagery: A Consumer Response Perspective

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Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge: The Obesity Challenge

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Marketing Issues in Transitional Economies

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Cable TV Advertising: In Search of the Right Formula

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Advertising Management: An Analytical Approach

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