Michael Picarella

Michael Picarella has been writing his family humor column, "Family Men Don't Wear Name Brands," for The Acorn Newspapers since 2006. He was a newspaper reporter and features writer for over six years, he worked as a marketing writer and director at Nappic Communications for several more years, creating, among many other successful marketing campaigns, a series of viral ads that was inducted into Marketing Sherpa's Viral Hall of Fame, and he's the writer-director behind the two highly unknown...See more

Michael Picarella has been writing his family humor column, "Family Men Don't Wear Name Brands," for The Acorn Newspapers since 2006. He was a newspaper reporter and features writer for over six years, he worked as a marketing writer and director at Nappic Communications for several more years, creating, among many other successful marketing campaigns, a series of viral ads that was inducted into Marketing Sherpa's Viral Hall of Fame, and he's the writer-director behind the two highly unknown independent movies, "1 2 3" and "Punchcard Player." Picarella paid a lot of money for his BFA from the Academy of Art University in San Francisco and he relocated to Los Angeles to make movies. Today, he still lives in Los Angeles with his wife, son, pet beagle and no more movies to his name (but still working on it). To read other stories, please visit ... See less