Michael P Peters

Michael P. Peters is a Professor Emeritus at the Marketing Department at Carroll School of Management, Boston College. He has his PhD from the University of Massachusetts, Amherst, and his M.B.A. and B.S. from Northeastern University. Presently retired from full-time teaching, Professor Peters has been a visiting professor at the American College of Greece's Graduate School of Business in Athens, Greece. There he developed an entrepreneurship and business planning component in its M.B.A....See more

Michael P. Peters is a Professor Emeritus at the Marketing Department at Carroll School of Management, Boston College. He has his PhD from the University of Massachusetts, Amherst, and his M.B.A. and B.S. from Northeastern University. Presently retired from full-time teaching, Professor Peters has been a visiting professor at the American College of Greece's Graduate School of Business in Athens, Greece. There he developed an entrepreneurship and business planning component in its M.B.A. program. In addition, he continues to write, lecture, serve on numerous boards, and assist in the management of a family business. Besides his passion for assisting American entrepreneurs in new ventures, he has consulted and conducted seminars and workshops worldwide related to entrepreneurship, international and domestic decision-making for new product development, market planning, and market strategy. He has published over 30 articles in journals such as the Journal Business Research, Journal of Marketing, Journal of Marketing Research, Journal of International Business Studies, Columbia Journal of World Business, Journal of Business Venturing , and Sloan Management Review . He has coauthored three texts, Marketing a New Product: Its Planning, Development and Control; Marketing Decisions for New and Mature Products ; and Entrepreneurship , now in its 12th edition. He was Department Chair and Director of the Small Business Institute at Boston College for more than 16 years. He loves photography, tennis, golf, and kayaking on Cape Cod Bay. See less