Martha Barletta

Martha Barletta, president of The TrendSight Group, is a recognized authority on gender-focused marketing strategies for women consumers. She spent more than 20 years refining her sales and marketing methodologies at top-flight ad agencies working for such brands as Kodak, Kraft, and Allstate. Barletta has offered her expertise to business schools, including Northwestern University's Kellogg Graduate School of Management, and has been featured in AdWeek, the San Francisco Examiner, the Toronto S

Martha Barletta, president of The TrendSight Group, is a recognized authority on gender-focused marketing strategies for women consumers. She spent more than 20 years refining her sales and marketing methodologies at top-flight ad agencies working for such brands as Kodak, Kraft, and Allstate. Barletta has offered her expertise to business schools, including Northwestern University's Kellogg Graduate School of Management, and has been featured in AdWeek, the San Francisco Examiner, the Toronto S See less