Maria Cristina Paganoni

Maria Cristina Paganoni is an Associate Professor of English Language and Translation at the University of Milan, Italy. Her research interests include new media, place and city branding, heritage and tourism, investigated with the tools of linguistics, Discourse Analysis and social semiotics. She is the author of City Branding and New Media (Palgrave, 2015).

Maria Cristina Paganoni is an Associate Professor of English Language and Translation at the University of Milan, Italy. Her research interests include new media, place and city branding, heritage and tourism, investigated with the tools of linguistics, Discourse Analysis and social semiotics. She is the author of City Branding and New Media (Palgrave, 2015). See less