M Govindarajan

M. GOVINDARAJAN, Ph.D. (Marketing), formerly Assistant Professor, Anna University, Chennai has more than twenty years experience in teaching marketing and related subjects to both postgraduate students of Business Administration and undergraduate students of Engineering disciplines. A member of System Dynamics Society of India, Dr. Govindarajan is the author of three other books including Engineering Ethics (2005) and Principles of Management (2005) published by Prentice-Hall of India, New...See more

M. GOVINDARAJAN, Ph.D. (Marketing), formerly Assistant Professor, Anna University, Chennai has more than twenty years experience in teaching marketing and related subjects to both postgraduate students of Business Administration and undergraduate students of Engineering disciplines. A member of System Dynamics Society of India, Dr. Govindarajan is the author of three other books including Engineering Ethics (2005) and Principles of Management (2005) published by Prentice-Hall of India, New Delhi. See less