Lhoussaine Alla

Lhoussaine Alla , Professor in Management Sciences at the National School of Applied Sciences, researcher at the LAREMEF Laboratory, Sidi Mohamed Ben Abdellah University, Fez, Morocco. He is a permanent teacher of various marketing management modules at Sidi Mohamed Ben Abdellah University in Fez (Morocco) and in several public and private business graduate schools. He is an accredited professional expert in training engineering, professional coaching and mentoring junior entrepreneurs. After a...See more

Lhoussaine Alla , Professor in Management Sciences at the National School of Applied Sciences, researcher at the LAREMEF Laboratory, Sidi Mohamed Ben Abdellah University, Fez, Morocco. He is a permanent teacher of various marketing management modules at Sidi Mohamed Ben Abdellah University in Fez (Morocco) and in several public and private business graduate schools. He is an accredited professional expert in training engineering, professional coaching and mentoring junior entrepreneurs. After a PhD thesis on creating value for the customer and its impact on the overall performance of companies, Pr Lhoussaine ALLA invested more in scientific research in marketing, through various scientific contributions in the form of participation in international symposiums and workshops and scientific publications, for various themes inherent to e-marketing, customer experience, commercial performance, Big Data Analytics Marketing, territorial marketing, territorial economic intelligence, etc. Pr Lhoussaine ALLA is also (co)editor of the e-book "Integrating Intelligence and Sustainability in Supply Chains. IGI Global. DOI: 10.4018/979-8-3693-0225-5" and Dirceteur de publication of the scientific journal "Alternatives Managériales et Economiques - AME", indexed on the IMIST portal, . Pr Lhoussaine ALLA is also (co)coordinator of many scientific events devoted to marketing research. As much scientific and educational accumulation that the publisher aims to mobilize as potential to bring together imminent researchers and experts to share the fruits of their relevant and innovative research work in implementation, supervision, evaluation, control and reinvention of innovative solutions developed via Data Engineering and AI in Marketing. See less