Kerimcan Ozcan

Dr. Kerimcan Ozcan is an Associate Professor of Marketing at the School of Business and Global Innovation, Marywood University, USA. His expertise encompasses co-creation, interactive platforms, digitalization, strategy, and various facets of marketing such as branding, customer service, and industrial/B2B marketing. His current work emphasizes the fusion of human-AI interactions and their transformative impact on organizational and societal systems. This research highlights how the dynamic...See more

Dr. Kerimcan Ozcan is an Associate Professor of Marketing at the School of Business and Global Innovation, Marywood University, USA. His expertise encompasses co-creation, interactive platforms, digitalization, strategy, and various facets of marketing such as branding, customer service, and industrial/B2B marketing. His current work emphasizes the fusion of human-AI interactions and their transformative impact on organizational and societal systems. This research highlights how the dynamic relationalities of machinic ecosystems and life-experiences coalesce into strategic organizational transformations, helping organizations navigate their evolving ecosystems. Forthcoming contributions extend the current work into real-world applications, with projects that bridge theoretical advancements with hands-on strategies for organizational growth, including strategic engagement with AI, co-innovation platforms, and ecosystem-based value creation. Dr. Ozcan's prior scholarly work includes The Co-Creation Paradigm co-authored with Dr. Ramaswamy, published by Stanford University Press, along with contributions to Journal of Marketing , Journal of Business Research , International Journal of Research in Marketing , and Harvard Business Review . Previously, he taught at several other universities (including University of Michigan and International University of Japan) and held engineering roles in various industries. His research has garnered support from entities such as Japanese Ministry of Education, Science, and Technology, and the University of Michigan Tauber Manufacturing Institute. Dr. Ozcan received a Ph.D. in Marketing and an M.A. in Applied Economics from the University of Michigan (Ann Arbor), an M.S. in Management from Georgia Institute of Technology, and a B.S. in Electrical and Electronics Engineering from Bo aziçi University. See less