John Oldfield
John Oldfield spent equal time involved in both art direction and copywriting disciplines before becoming creative director on a wide variety of business including Philips Electrical Industries, TMC - Toyota and Lexus, P&G and Nescafe. Years of constantly observing and noting how a slight shift in strategy and resulting concept could dramatically increase success for an advertiser drove John to write his book.
John Oldfield spent equal time involved in both art direction and copywriting disciplines before becoming creative director on a wide variety of business including Philips Electrical Industries, TMC - Toyota and Lexus, P&G and Nescafe. Years of constantly observing and noting how a slight shift in strategy and resulting concept could dramatically increase success for an advertiser drove John to write his book. See less
