Col. John Caldwell
John Caldwell is an established content design strategist in the field of software design, including software-as-a-service and marketing. Among his many accomplishments, he has helped teams at top companies craft and govern winning strategies for voice and tone across multiple products and platforms. As the lead for content strategy at Intuit, he created and implemented a bold new strategy for voice that changed the game for TurboTax. John is a writing and innovation coach with more than 20...See more
John Caldwell is an established content design strategist in the field of software design, including software-as-a-service and marketing. Among his many accomplishments, he has helped teams at top companies craft and govern winning strategies for voice and tone across multiple products and platforms. As the lead for content strategy at Intuit, he created and implemented a bold new strategy for voice that changed the game for TurboTax. John is a writing and innovation coach with more than 20 years of experience. In addition to user experience and content design, he has worked in magazine and broadcast journalism and continues to write on a wide array of topics, from tech to travel. See less
Col. John Caldwell's Featured Books
Col. John Caldwell book reviews
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Desperate Voyage
by Brent R, Apr 3, 2015
So So book. John Caldwell was woefully unprepared for the voyage. He is very lucky to have survived. Read More
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Escape from Childhood
A different view
by HPCW, May 14, 2010
Holt's thoughts and observations go far beyond the ordinary and provoke us into seeing other possibilities to our treatment of the young; children are indeed capable human beings and deserve to be ... Read More
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How Children Fail
Thought-provoking read
by Maggiesu, Jul 14, 2008
As a doctoral student, I was assigned this book for my comprehensive exams, but as a former elementary teacher (Grade Five, just like the author interestingly enough), I found reading this book to be ... Read More
