Joe de Sena

Joe De Sena , the founder and CEO of Spartan, a leading global endurance sports brand, grew up in working-class Queens. From a young age, he showed an entrepreneurial spirit, establishing a multimillion-dollar pool cleaning business before venturing into Wall Street and launching his own trading firm. In 2001, he left Wall Street for Riverside Farm in Vermont, where his passion for adventure races led to the creation of Spartan Race.

Joe De Sena , the founder and CEO of Spartan, a leading global endurance sports brand, grew up in working-class Queens. From a young age, he showed an entrepreneurial spirit, establishing a multimillion-dollar pool cleaning business before venturing into Wall Street and launching his own trading firm. In 2001, he left Wall Street for Riverside Farm in Vermont, where his passion for adventure races led to the creation of Spartan Race. See less