James Bragg

James Bragg has been a full-time consumer advocate/activist for over 20 years as the day-to-day, hands-on founder-manager of Fighting Chance.com, a national information service that's helped over 125,000 consumers buy or lease a new vehicle. Much of his knowledge has come from his personal contacts with tens of thousands of those customers. His objective has always been to uncover information and develop negotiating strategies that help consumers get the best deal available, often revealing...See more

James Bragg has been a full-time consumer advocate/activist for over 20 years as the day-to-day, hands-on founder-manager of Fighting Chance.com, a national information service that's helped over 125,000 consumers buy or lease a new vehicle. Much of his knowledge has come from his personal contacts with tens of thousands of those customers. His objective has always been to uncover information and develop negotiating strategies that help consumers get the best deal available, often revealing truths no other information source is providing. His penetrating, "outside-the-box" analysis and recommendations fly in the face of over 30 years of conventional wisdom about how to buy a new car. He's the author of the Car Buyer's and Leaser's Negotiating Bible, a Random House publication that notched 65,000 sales over four editions. He now owns the rights to the book and plans to update it. His business background is rich and varied. He's been a Procter & Gamble Brand Manager and a Hunt-Wesson Foods New Products Director, and he's managed the national corporate and regional dealer advertising programs for an auto brand. Mr. Bragg is a graduate of Phillips Academy (Andover), Yale University (Phi Beta Kappa) and the Harvard Business School. See less