Fernando Trias de Bes

Fernando Trias de Bes is the author of the international bestseller Good Luck: Creating the Conditions for Success in Business and Life and the coauthor of Lateral Marketing, with Philip Kotler. He has an MBA from the University of Michigan and is the founder and president of a highly successful market research firm based in his hometown of Barcelona, Spain.

Fernando Trias de Bes is the author of the international bestseller Good Luck: Creating the Conditions for Success in Business and Life and the coauthor of Lateral Marketing, with Philip Kotler. He has an MBA from the University of Michigan and is the founder and president of a highly successful market research firm based in his hometown of Barcelona, Spain. See less