Erica Scharrer

Erica Scharrer is Professor of Communication at the University of Massachusetts Amherst where she studies the role of media in the lives of adolescents. She is the co-author of Quantitative Research Methods in Communication: The Power of Numbers for Social Justice with Srividya Ramasubramanian and Media and the American Child with George Comstock. Scharrer is also the editor of the Media Effects/Media Psychology volume of the International Encyclopedia of Media Studies , among other books and...See more

Erica Scharrer is Professor of Communication at the University of Massachusetts Amherst where she studies the role of media in the lives of adolescents. She is the co-author of Quantitative Research Methods in Communication: The Power of Numbers for Social Justice with Srividya Ramasubramanian and Media and the American Child with George Comstock. Scharrer is also the editor of the Media Effects/Media Psychology volume of the International Encyclopedia of Media Studies , among other books and articles. See less