Eloise Head

Eloise Head, known online as Fitwaffle, has amassed an audience of more than 10 million followers across her social media. A personal trainer turned food-influencer, turned baker, Eloise's recipes spread joy and bring people together. Eloise has a passion for fitness and nutrition, resisting the idea that it's impossible to enjoy the foods you love and stay healthy at the same time. Her first book, Fitwaffle's Baking It Easy, was a Sunday Times bestseller. Find her on TikTok, Facebook, YouTube...See more

Eloise Head, known online as Fitwaffle, has amassed an audience of more than 10 million followers across her social media. A personal trainer turned food-influencer, turned baker, Eloise's recipes spread joy and bring people together. Eloise has a passion for fitness and nutrition, resisting the idea that it's impossible to enjoy the foods you love and stay healthy at the same time. Her first book, Fitwaffle's Baking It Easy, was a Sunday Times bestseller. Find her on TikTok, Facebook, YouTube and Instagram @fitwaffle. See less