Chai Lee Goi

Chai Lee Goi is a senior lecturer at the Department of Management, Marketing & Digital Business, Faculty of Business, Curtin University, Malaysia. His research interests include consumer behaviour, Internet marketing, sustainable development, big data and educational technology.

Chai Lee Goi is a senior lecturer at the Department of Management, Marketing & Digital Business, Faculty of Business, Curtin University, Malaysia. His research interests include consumer behaviour, Internet marketing, sustainable development, big data and educational technology. See less