Candace Nelson

Candace Nelson is a serial entrepreneur, New York Times bestselling author, Wall Street Journal contributor and an expert in turning one's passion into a profitable business. Candace revolutionized the baking industry when she left a career in finance to start Sprinkles, the world's first cupcake bakery and Cupcake ATM. She followed with the launch of Pizzana, a growing chain of award-winning pizzerias leading the third wave of pizza in the US. Candace continues to expand her portfolio of...See more

Candace Nelson is a serial entrepreneur, New York Times bestselling author, Wall Street Journal contributor and an expert in turning one's passion into a profitable business. Candace revolutionized the baking industry when she left a career in finance to start Sprinkles, the world's first cupcake bakery and Cupcake ATM. She followed with the launch of Pizzana, a growing chain of award-winning pizzerias leading the third wave of pizza in the US. Candace continues to expand her portfolio of investments with CN2 Ventures and lives in Los Angeles with her husband, two sons, and Norwich terrier, Willy. See less