C Rao

C. P. RAO is Professor of Marketing, College of Administrative Sciences, Kuwait University, Kuwait./e Earlier, he held the position of Eminent Scholar and was William P. Spong Chair, Old Dominion University, and before that, University Professor and Wal-mart Lecturer in Strategic Marketing at the University of Arkansas. Rao publishes extensively and is an active member of leading professional organizations in his main fields, marketing and international business.

C. P. RAO is Professor of Marketing, College of Administrative Sciences, Kuwait University, Kuwait./e Earlier, he held the position of Eminent Scholar and was William P. Spong Chair, Old Dominion University, and before that, University Professor and Wal-mart Lecturer in Strategic Marketing at the University of Arkansas. Rao publishes extensively and is an active member of leading professional organizations in his main fields, marketing and international business. See less