Bradley Busch

Bradley Busch is a chartered psychologist and director of InnerDrive. He graduated from Loughborough University with distinction and went on to work with Premiership and international footballers from England, Scotland, Wales and Japan. Outside of football, he has worked with elite athletes, helping GB athletes win medals at the London 2012 and Rio 2016 Games. As well as writing regularly for The Guardian, he is a leading expert on how psychological research can best help students, teachers,...See more

Bradley Busch is a chartered psychologist and director of InnerDrive. He graduated from Loughborough University with distinction and went on to work with Premiership and international footballers from England, Scotland, Wales and Japan. Outside of football, he has worked with elite athletes, helping GB athletes win medals at the London 2012 and Rio 2016 Games. As well as writing regularly for The Guardian, he is a leading expert on how psychological research can best help students, teachers, athletes and businesses think and perform better.Edward Watson founded InnerDrive, a mental skills company that initially worked in Premier League football and with Olympic athletes, in 2006. The majority of InnerDrive's current work is now in education and business, coaching students and teachers to realise their potential and to cope effectively with pressure. See less