Anne Peirson-Smith

Anne Peirson-Smith is Assistant Professor at City University of Hong Kong. She teaches and researches fashion communication, public relations, popular culture and the creative industries and has published widely on these topics. In addition to a global professional background in public relations and branding she is the co-author of Public Relations in Asia Pacific (John Wiley, 2009), Global Fashion Brands (Intellect, 2014) and Communicating Transcultural Fashion (Intellect, 2018). In addition,...See more

Anne Peirson-Smith is Assistant Professor at City University of Hong Kong. She teaches and researches fashion communication, public relations, popular culture and the creative industries and has published widely on these topics. In addition to a global professional background in public relations and branding she is the co-author of Public Relations in Asia Pacific (John Wiley, 2009), Global Fashion Brands (Intellect, 2014) and Communicating Transcultural Fashion (Intellect, 2018). In addition, she is associate editor for the Journal of Fashion, Style and Popular Culture (Intellect). See less