Alessandro M. Peluso

Alessandro M. Peluso holds a PhD in Economic and Quantitative Methods for Market Analysis. He currently is Adjunct Professor and Research Fellow in Marketing at the LUISS University of Rome, where he has also taught Advertising. Alessandro Peluso also conducts research activities at the University of Salento (Lecce) in the areas of branding and consumer behavior. His scientific interests focus on the study of brand personality, consumption experience, satisfaction, and word of mouth. He has...See more

Alessandro M. Peluso holds a PhD in Economic and Quantitative Methods for Market Analysis. He currently is Adjunct Professor and Research Fellow in Marketing at the LUISS University of Rome, where he has also taught Advertising. Alessandro Peluso also conducts research activities at the University of Salento (Lecce) in the areas of branding and consumer behavior. His scientific interests focus on the study of brand personality, consumption experience, satisfaction, and word of mouth. He has published several articles in refereed scholarly journals, research papers in conference proceedings, and chapters in edited books. See less