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Zoonotic: A new paradigm for designing successful viral business strategies

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Zoonotic: A new paradigm for designing successful viral business strategies - Lamarque, Carole
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Every entrepreneur dreams to find a success formula to quickly go viral with his/her product or service. Carole Lamarque believes that this formula for success exists, in nature. It's called a Zoonotic: a virus that is spreading virally all over the world at lightning speed. In this book, she demonstrates with concrete examples how a zoonotic pandemic such as Covid-19 can inspire a successful viral business strategy.

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Zoonotic: A new paradigm for designing successful viral business strategies 2021, Lannoo Publishers, Tielt

ISBN-13: 9789401475143

Paperback