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Youtility: Why Smart Marketing Is about Help Not Hype

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Youtility: Why Smart Marketing Is about Help Not Hype - Baer, Jay
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A consultant and blogger defines a better alternative to anachronistic interruption marketing, with examples of companies that are building their marketing approach around YoutilityNa marketing strategy that creates devoted customers by providing something and being genuinely useful.

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Youtility: Why Smart Marketing Is about Help Not Hype 2013, Portfolio

ISBN-13: 9781591846666

Hardcover