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You Are the Brand - Adubato, Steve, PH D
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Steve Adubato's entire professional life has been about branding--learning it, living it, making mistakes at it, teaching it at several universities, while discovering how to find the fine line between shameless self-promotion and smart, strategic branding--first for himself, then for others, and now for readers interested in an honest analysis of the good and bad in practiced branding.

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You Are the Brand 2011, Rutgers University Press, New Brunswick, NJ

ISBN-13: 9780813550428

None edition

Hardcover