In "Wordcraft," Frankel, a business writer who once briefly worked as a namer, tells the story of how five major brands got their names: BlackBerry, Accenture, Viagra, the Porsche Cayenne, and IBMUs "e-business."
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In "Wordcraft," Frankel, a business writer who once briefly worked as a namer, tells the story of how five major brands got their names: BlackBerry, Accenture, Viagra, the Porsche Cayenne, and IBMUs "e-business."
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Add this copy of Wordcraft: the Art of Turning Little Words Into Big to cart. $3.29, very good condition, Sold by HPB-Ruby rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2004 by Crown.
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Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of Wordcraft: the Art of Turning Little Words Into Big to cart. $3.29, good condition, Sold by Open Books Ltd rated 4.0 out of 5 stars, ships from Chicago, IL, UNITED STATES, published 2004 by Crown.
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Good. Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books.
Add this copy of Wordcraft: the Art of Turning Little Words Into Big to cart. $4.54, very good condition, Sold by Richard's Books rated 3.0 out of 5 stars, ships from Boise, ID, UNITED STATES, published 2004 by Crown.
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Seller's Description:
Very Good. 1ST EDITION 2004. GOOD DJ HAS LIGHT EDGE AND SHELF WEAR AND PRICE CLIPED. COVER HAS VERY LIGHT SHELF WEAR. 241 PAGE TEXT HAS VERY LIGHT WEAR IF ANY. BUSINESS. 6'' X 8.5''. WE USE BUBBLE MAILERS.
Add this copy of Wordcraft: the Art of Turning Little Words Into Big to cart. $4.91, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2004 by Crown Publishing Group (NY).
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Seller's Description:
Very Good. Very Good condition. Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
Add this copy of Wordcraft: the Art of Turning Little Words Into Big to cart. $8.65, new condition, Sold by Orion Tech rated 5.0 out of 5 stars, ships from Arlington, TX, UNITED STATES, published 2004 by Crown.
Add this copy of Wordcraft: The Art of Turning Little Words Into Big to cart. $9.48, good condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2005 by Crown Publishing Group.
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Seller's Description:
Good. Trade paperback (US). Glued binding. 241 p. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
Add this copy of Wordcraft: the Art of Turning Little Words Into Big to cart. $9.49, very good condition, Sold by HPB Inc. rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2005 by Crown.
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Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of Wordcraft: the Art of Turning Little Words Into Big to cart. $10.24, good condition, Sold by SurplusTextSeller rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2005 by Crown Publishing Group.
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Seller's Description:
Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
