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Winning the Story Wars: Why Those Who Tell-And Live-The Best Stories Will Rule the Future

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Winning the Story Wars: Why Those Who Tell-And Live-The Best Stories Will Rule the Future - Sachs, Jonah
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Globally recognized storyteller, designer, and entrepreneur Sachs argues that only those brands that tell "values-driven stories" through the "right" channels will revolutionize marketing and may become humanity's greatest hope for the future.

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Winning the Story Wars: Why Those Who Tell-And Live-The Best Stories Will Rule the Future 2012, Harvard Business Review Press, Boston, MA

ISBN-13: 9781422143568

Hardcover