"Winning In Your Own Way" is a practical guide to strategic Brand Development, based on the experiences of a leading advertising and brand development practitioner. Its objective is to de-bunk the mystery around how Brands are created, changed, managed and mis-managed. The book is based on real and personal examples from a 30-year career with companies including BMW, BT, Honda, The Body Shop, Glaxo SmithKline, the Liberal Democrats and more. It is structured around the ten golden rules (expressed as nine and a half golden ...
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"Winning In Your Own Way" is a practical guide to strategic Brand Development, based on the experiences of a leading advertising and brand development practitioner. Its objective is to de-bunk the mystery around how Brands are created, changed, managed and mis-managed. The book is based on real and personal examples from a 30-year career with companies including BMW, BT, Honda, The Body Shop, Glaxo SmithKline, the Liberal Democrats and more. It is structured around the ten golden rules (expressed as nine and a half golden rules) learnt from the companies mentioned and from having been employee, Client, entrepreneur and consultant. Presented in full-color throughout, this is a business book with a difference, illustrating its points with style and elegance.
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Add this copy of Winning in Your Own Way: the Nine and a Half Golden to cart. $25.08, very good condition, Sold by Books From California rated 4.0 out of 5 stars, ships from Simi Valley, CA, UNITED STATES, published 2009 by Management Books 2000 Ltd.
