Why Viewers Watch: A Reappraisal of Television's Effects

Substantially updated, this revised edition of Why Viewers Watch presents recent research, overlooked past studies and fresh survey data to offer an alternative perspective on the role of television and how it serves its viewers psychologically. Fowles argues that television is a `grandly therapeutic force - a tension-reliever of great benefit to viewers. He also examines the phenomenon of media snobbery - anti-television attitudes proliferated by those who want to feel superior to others by denigrating television ... Read More

Substantially updated, this revised edition of Why Viewers Watch presents recent research, overlooked past studies and fresh survey data to offer an alternative perspective on the role of television and how it serves its viewers psychologically. Fowles argues that television is a `grandly therapeutic force - a tension-reliever of great benefit to viewers. He also examines the phenomenon of media snobbery - anti-television attitudes proliferated by those who want to feel superior to others by denigrating television viewing. Read Less

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  	This is a digital edition of this title. Rent eBook (3 Options) 90 Day Rental: $40.00 (Expires Feb 06, 2025) 120 Day Rental: $45.00 (Expires Mar 08, 2025) 180 Day Rental: $50.00 (Expires May 07, 2025) Buy eBook Lifetime Access: $72.00 Title: Why Viewers Watch by Jib Fowles Publisher: SAGE Publications, Inc. (US) Print ISBN: 9780803940772, 0803940777 eText ISBN: 9781452245911 Edition: 1992 1st edition Format: PDF eBook	$40.00 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ