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Why Mexicans Don't Drink Molson: Rescuing Canadian Business from the Suds of Global Obscurity

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Why Mexicans Don't Drink Molson: Rescuing Canadian Business from the Suds of Global Obscurity - Mandel-Campbell, Andrea
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Canada has all the makings of a global leader, yet it has opted to become a laggard, frittering away its jackpot of rich resources rather than building viable multinationals that are ultimately the country's best defence in a globalized world. Andrea Mandel-Campbell interviews some of Canada's leading executives and behind-the-scenes movers and shakers to reveal the hidden challenges to Canada's global success and the perils of continued complacency. A lively and authoritative compendium of never-before-heard tales of ...

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Why Mexicans Don't Drink Molson: Rescuing Canadian Business from the Suds of Global Obscurity 2008, Douglas & McIntyre

ISBN-13: 9781553654063

Trade paperback

Why Mexicans Don't Drink Molson: Rescuing Canadian Business from the Suds of Global Obscurity 2007, Douglas & McIntyre

ISBN-13: 9781553652250

Hardcover