(Book). In this funny and insightful investigation, Steve Karmen dubbed the "King of the Jingle" by People magazine takes us back to a time when consumers happily sang along to "Pepsi Cola Hits the Spot," "This Bud's for You," and "Hershey Is the Great American Chocolate Bar," and brings us to the era of borrowed melodies, electronic sounds, and lyrics that never mention the name of the product. Did Madison Avenue get too sophisticated for its own good? Too cheap? Too sneaky? In its quest to combat the technology that ...
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(Book). In this funny and insightful investigation, Steve Karmen dubbed the "King of the Jingle" by People magazine takes us back to a time when consumers happily sang along to "Pepsi Cola Hits the Spot," "This Bud's for You," and "Hershey Is the Great American Chocolate Bar," and brings us to the era of borrowed melodies, electronic sounds, and lyrics that never mention the name of the product. Did Madison Avenue get too sophisticated for its own good? Too cheap? Too sneaky? In its quest to combat the technology that allows viewer to "zap" the commercials, "tune out," or eliminate advertising, did the advertising world invent "integration" (putting the product into the programming) rather than make the commercials lovable, hummable units of entertainment themselves? Karmen explores the demise of the advertising music business and why the future of advertising is so precarious.
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Add this copy of Who Killed the Jingle? How a Unique American Art Form to cart. $25.95, very good condition, Sold by Daedalus Books rated 4.0 out of 5 stars, ships from Portland, OR, UNITED STATES, published 2005 by Hal Leonard.
Add this copy of Who Killed the Jingle? How a Unique American Art Form to cart. $52.86, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2005 by Hal Leonard.
