Secretly, scores of Fortune 500 companies, like Proctor & Gamble, Disney, Bloomingdales, Lexus, Reebok, Sony, Samsung, and Starwood Hotels, have been using aroma to bypass their competition. These cutting edge companies are using scent research to trigger and enhance customers' emotions, perceptions, and brand loyalty, resulting in increased sales and satisfied customers.Whiff! conveniently pulls back the veil for the rest of the $3.9 trillion U.S retail marketing trade, so that innovative small and mid-sized businesses can ...
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Secretly, scores of Fortune 500 companies, like Proctor & Gamble, Disney, Bloomingdales, Lexus, Reebok, Sony, Samsung, and Starwood Hotels, have been using aroma to bypass their competition. These cutting edge companies are using scent research to trigger and enhance customers' emotions, perceptions, and brand loyalty, resulting in increased sales and satisfied customers.Whiff! conveniently pulls back the veil for the rest of the $3.9 trillion U.S retail marketing trade, so that innovative small and mid-sized businesses can share the advantage of the big boys.Yet this is only the beginning stage of the scent revolution. This global wave is changing how branding and marketing experts communicate with their customers at every level across every industry.Whiff! reveals how exciting new scent discoveries are being applied to safety, security, healthcare, navigation, diagnostics, product design, and even on the battlefield. With a comprehensive overview of this global phenomenon, Brumfield and his team offer up a breath-taking whiff of the future.
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Add this copy of Whiff! : the Revolution of Scent Communication in the to cart. $6.90, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2008 by Quimby Press.
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Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain a few markings such as an owner's name, short gifter's inscription or light stamp.
Add this copy of Whiff! the Revolution of Scent Communication in the to cart. $9.18, Sold by Zubal Books rated 5.0 out of 5 stars, ships from Cleveland, OH, UNITED STATES, published 2008 by Quimby Press.
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334 pp., hardcover, NEW in a NEW dust jacket. -If you are reading this, this item is actually (physically) in our stock and ready for shipment once ordered. We are not bookjackers. Buyer is responsible for any additional duties, taxes, or fees required by recipient's country.
Add this copy of Whiff! the Revolution of Scent Communication in the to cart. $31.16, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2008 by Quimby Press.
Add this copy of Whiff! the Revolution of Scent Communication in the to cart. $61.92, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2008 by Quimby Press.
Add this copy of Whiff! : the Revolution of Scent Communication in the to cart. $97.61, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2008 by Quimby Press.
