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When Giants Stumble: Classic Business Blunders and How to Avoid Them

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When Giants Stumble: Classic Business Blunders and How to Avoid Them - Sobel, Robert
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A noted business historian presents captivating profiles of corporate blunders, with illuminating insights into the misguided motives that make promising concepts fail and industry giants crumble. A fascinating look at 15 glaring and enlightening product flops and management foibles. Index.

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When Giants Stumble: Classic Business Blunders and How to Avoid Them 1999, Prentice Hall Press

ISBN-13: 9780735200593

Mass-market paperback