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When Firms Change Direction - Huff, Anne Sigismund, and Huff, James Oran, and Barr, Pamela
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Firms within the same competitive environment (industry) respond in different ways to changing environmental (competitive) conditions. The authors of this book argue that the strategy field has not found answers to the questions that flow from this observation. They answer these questions by using what they call a "cognitively anchored theory of strategic change."

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When Firms Change Direction 2001, Oxford University Press, USA, Oxford, England

ISBN-13: 9780195136432

Hardcover