Add this copy of What's in a Name? a Study of the Effectiveness of to cart. $18.00, very good condition, Sold by Between the Covers-Rare Books rated 5.0 out of 5 stars, ships from Gloucester City, NJ, UNITED STATES, published 1980 by Franklin Institute.
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Seller's Description:
Very Good. Very good paperback. Text clean. Little writing in copyright page. Very light, small brown spots on front and rear cover. Please Note: This book has been transferred to Between the Covers from another database and might not be described to our usual standards. Please inquire for more detailed condition information.