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What The Doctor Orders: What Every Healthcare Professional NEEDS to Know about Marketing to Physicians

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What The Doctor Orders: What Every Healthcare Professional NEEDS to Know about Marketing to Physicians - Boles, Jean, and Manns, Howard
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A Prescription for Success! Referral-based marketing is the cornerstone of healthcare census building and business development for all sectors: assisted living/ personal care, homecare, hospice, independent living and rehabilitation services. WHAT THE DOCTOR ORDERS is a strategic approach to optimizing your efforts. And it's all based on answers from the doctors themselves! The results of Howard Manns' six-month study, interviewing physicians, and in some cases, administrators and discharge planners, provides insights into ...

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What The Doctor Orders: What Every Healthcare Professional NEEDS to Know about Marketing to Physicians 2014, Professional Healthcare Development

ISBN-13: 9780990620105

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