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What Logos Do and How They Do It - Miller, Anistatia R, and Brown, Jared M
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Besides being immediately recognizable, logos are one of the most succinct forms of advertising and one of the greatest challenges of graphic designers. This book presents twelve case studies and hundreds of supporting examples of current logos including Federal Express, Ann Taylor, Fila Sport, and Netscape, that have achieved success for their companies. This book illuminates the logo design process through the real-life projects of today's most talented designers and most interesting companies. Each project demonstrates, ...

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What Logos Do and How They Do It 2006, Rockport Publishers, Gloucester, MA

ISBN-13: 9781564967053

Trade paperback

What Logos Do: And How They Do It 1998, Rockport Publishers

ISBN-13: 9781564963826

Hardcover