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What Is Marketing? - Review, Harvard Business, and Silk, Alvin J
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Successful marketing requires a deep knowledge of customers, competitors, and collaborators and great skill in serving customers profitably. This book provides the foundation for developing those skills and insights.

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What Is Marketing? 2006, Harvard Business Review Press, Boston, MA

ISBN-13: 9781422104606

Trade paperback

What Is Marketing? 2006, Harvard Business Review Press

ISBN-13: 9781633694804

Hardcover