What has "display advertising" on the web become, if not the reign of large-scale, low-quality direct response? And do consumers really want to have "conversations" with brands? Who was Howard Luck Gossage? Why was so successful with things "interactive" and "social" 50 years ago? Were he around today, what would Gossage do?
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What has "display advertising" on the web become, if not the reign of large-scale, low-quality direct response? And do consumers really want to have "conversations" with brands? Who was Howard Luck Gossage? Why was so successful with things "interactive" and "social" 50 years ago? Were he around today, what would Gossage do?
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